"This Ilia Beauty Limitless Lash Mascara ($28) has been my go to everyday mascara for the last several years. I wear contacts daily and have very sensitive eyes, so I have to be careful with mascara and any eye products but this mascara always delivers long lashes that last. The mascara stays put and doesn't transfer or flake. The best part is that it comes off easily with soap water. I keep testing out other brands but always come back to this one." — Lauren Hendrickson, head of shop and affiliate growth