Our newest makeup obsession is the KVD Beauty ModCon Liquid-Gel Blush (£22), which comes in four vibrant shades and features an incredibly unique texture and innovative hydrating formula. The liquid-gel comes out of the tube looking like a super pigmented lip gloss, except that it's not at all sticky (in fact, it's quite slippery to the touch). Squeeze out a drop on the back of your hand, then blend it in with a finger and you end up with the most gorgeous, dewy wash of colour that can be easily layered from a sheer, nearly imperceptible tint to a vivid flush. But no matter how much you put it on, you'll still be able to see the texture of your skin underneath it, making this one of the most natural-looking blushers we've ever used.