The KVD Beauty ModCon Liquid-Gel Blush (£18) comes in four vibrant shades and features an incredibly unique texture and an innovative hydrating formula. The liquid gel comes out of the tube looking like a super-pigmented lip gloss, except that it's not at all sticky (in fact, it's quite slippery to the touch). Squeeze out a drop on the back of your hand then blend it in with a finger and you end up with the prettiest dewy wash of colour that can easily be taken from a sheer, nearly imperceptible tint to a vivid flush with a few additional layers. But no matter how much you put on, you'll still be able to see the texture of your skin underneath it, making this one of the most natural-looking blushers we've ever used.
"It literally embodies that modern dewy, jelly-looking skin. It's super hydrating and gleaming and it looks like a natural flush on well-moisturised, plumped skin," makeup artist Nikki Wolff, the brand's global director of artistry, told POPSUGAR. Wolff recommended using a brush to "buff, blend, and press" the product into the skin, but noted you can use your fingers if you're not a fan of brushes.