Nikkie Tutorials's Nimya Brand Was Three Years in the Making
NikkieTutorials on Launching the Unexpected With Nimya: “My Biggest Insecurity is Predictability”
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What Nikkie says: "This is an instant depuffing, cooling eye stick. It's funny, because the lab told me that we have something cool [to show me]. They showed me the eye stick, and it totally captivated me. I was like, 'This is everything!' In addition to its cooling sensation, it just makes everything really, really smooth and is also a great primer undereye primer under makeup. The area around my eyes is pretty dry, and sometimes I can get a little bit flaky there (I know gross, sorry), but this just helps moisturise the area and take care of it. And it just feels like the perfect start. It's like, 'Oh, let me cool my eyes down. Let me put this on. And then I'm ready for battle.'"
What we say: The cooling sensation is a nice touch to this silky eye stick (we've been keeping it at our desk and swiping throughout the day), but for us, it's not the biggest draw of the product. The solid clear gel has a very silky texture that, as Nikkie said, leaves the skin under your eyes smooth and hydrating, creating a nice canvas on which to apply makeup.