Another beauty product that's the talk of the beauty town right now is the Maybelline Colossal Curl Bounce Mascara (£11) and so it deserves to be. The formula is specifically designed to hold your lashes in place without any curlers needed beforehand, which is all thanks to smart polymers used that mimic the effects of a hairstyling product that holds shape all day. As well as having incredible curl power, it's also smudge-proof, non-clumpy, and buildable — basically everything we could ask for in a high street mascara.