"I did a lot of manifesting and writing down things in books. And strangely enough, a lot of it happened."
At this point in his career, despite becoming Kardashian's go-to makeup artist, Dedivanovic was still very much behind the scenes. That didn't change until she asked him to film a tutorial with her for YouTube. Shortly after it went live, Dedivanovic was exiting the subway and his phone started to blow up with notifications from her followers. "That video, to me, was such a pivotal point in my career," he says. "It was the very beginning of the Kim K-Makeup By Mario situation."
The rest is history.
"I did a lot of manifesting and writing down things in books," Dedivanovic says. "And strangely enough, a lot of it happened." Including his dream to create his own makeup brand, Makeup By Mario.
Although Dedivanovic started to get serious about launching Makeup By Mario in 2017, it had really been in the works for about 20 years. He always knew that was the end goal, he just didn't know when he'd be ready. "I wanted to build a name for myself before I did this, because, I think for my own insecurity, I wanted to feel worthy."