Chantecaille Wild Mustang Collection Matte Eyeshadow (£52)
"I'm in my horse-girl era, and Chantecaille is fuelling the obsession with the new Wild Mustang Collection of lipsticks and eyeshadows. The packaging is seriously stunning with portraits of wild horses, the formulas are wearable and super pretty, and a portion of the purchase price benefits the American Wild Horse Campaign. I want them all, but for now I've got Palomino displayed on my bathroom vanity." — Dawn Davis, executive director, beauty