TikTok-Famous Beauty Brands
13 TikTok-Famous Beauty Brands to Have on Your Radar
5
Nature Spell is a family run UK business founded in 2009 by siblings Simran and Siddhi. During their teenage years, they developed a passion for all things hair care. They created their clean cosmetic brand because they wanted to bring Indian hair oiling to the masses.
In recent months, Indian hair oiling has become a huge hair care trend on TikTok. Due to the family's expert knowledge, they have captured users on the social media app and Nature Spell now has the best-selling
Rosemary Oil (£8) in the UK. Off the back of their success, the Nature Spell's Papaya Make-up Melt Cleansing Balm (£10) is also going viral.