Balfour and Jacobson kept their relationship a secret until their one-year anniversary in October 2021. Jacobson wrote on Instagram at the time, "One year with this incredible human. Don't know how I got so lucky." That same day, Balfour wrote on her page, "365 days of the best surprise of my life."
Jacobson publicly came out as bisexual in 2018. Balfour, meanwhile, publicly came out as queer in June 2021, a few months before the pair went public with their romance. She wrote on Instagram that month, "On this last day of Pride Month, I'm stepping away from my sense of inadequacy, my fear of taking up room not meant for me, and my need to do this right. . . . to say how undeniably freeing it has been to finally embrace and explore my queerness."
She continued, "How flooded I feel with gratitude for how easy it's been for me to share this with my community (I'm deeply aware that so many people fought to make it that way, and of how many people still don't get to have this experience); and that even though it took me a long time to get here, it feels like coming home to myself in a way that's burst life right open. Hope it's been a happy month! I'm gonna keep celebrating."