Popsugar Entertainment Twitter Reactions Blake Lively's Shout Out to Ryan Reynolds in A Simple Favour Did You Catch Blake Lively's Clever Shoutout to Ryan Reynolds in A Simple Favour? 17 September 2018 by Karenna Meredith Image Source: Everett Collection Blake Lively's character in A Simple Favour, Emily, is known to have a gin martini in her hand and guess who her supplier is by default? Lively's real-life husband, Ryan Reynolds. According to Cosmopolitan, Lively pitched the idea of using Ryan's company Aviation Gin for the film to director Paul Feig. "At the time, I was trying to clear another gin, and Blake's like, 'Hey! Ryan's got this gin that he really likes!' She really liked the company and everybody involved," Feig said. "And I wouldn't have done it if I didn't like the look of it on the screen, but I really thought the bottle looked fantastic. So I, honestly, didn't even realise the level of involvement that [Ryan] had in it, but I think it's great, because it's a really good gin! Moviegoers quickly caught on to Lively's shout-out and approve of her romantic product placement. Despite having a relationship full of online trolling and disses, this is just further proof of Lively and Reynold's sweet behind-the-scenes love. Now, can we have a film starring these two side-by-side for a change? Related: Intrigued by A Simple Favour? Fans Are Already Dishing About the "Dark and Twisted" Film I die at @VancityReynolds aviation gin promotions in a simple favor— Nicole Virrey (@nicolevirrey) September 16, 2018 1 / 7 Just saw A Simple Favor with Blake Lively. Great movie. Awesome job on the Aviation gin product placement @VancityReynolds— Jasna Topilko (@jazzyt559) September 16, 2018 2 / 7 Let me tell you Blake & Ryan are so influential... like in A Simple Favor the gin of choice Blake’s character is Aviation Gin which is Ryan’s gin company... I stan the product placement— Artem’s Motorcycle Helmet (@dwts_lover) September 16, 2018 3 / 7 I also loved how A Simple Favor was basically a 2 hour long commercial for @VancityReynolds Aviation Gin👌🏼— Blaise LaClaire (@BlaiseLaClaire) September 14, 2018 4 / 7 @VancityReynolds I saw how you slipped aviation gin into A Simple Favor— 𝐑𝐆 (@lolphyllis) September 15, 2018 5 / 7 There’s a scene in Blake Lively’s movie A Simple Favor where they are drinking gin.... and they used Aviation Gin. Honestly that relationship goals??? Hell yeah promote each other’s shit— brit (@Pink3rt0nn) September 15, 2018 6 / 7 I woke up this morning realizing that Blake Lively drank Aviation Gin in A Simple Favor last night and it just clicked that her husband owns that company. True love— morgan (@_morganwhite_) September 15, 2018 7 / 7 Twitter ReactionsA Simple FavorMoviesBlake LivelyRyan Reynolds