His albums didn't become hits, so he continued to work part-time at a record store in the '60s and '70s. There, a regular named Rico told him dirty, scandalous stories about a pimp named Dolemite. The rumours got Moore's creative juices going, so he conjured up funny characters who bragged about their wicked deeds, often in rhyme with jazz and R&B music. Dolemite, the colourful pimp and nightclub owner, was his biggest character. His later albums, such as Eat Out More Often, became seminal precursors to gangsta rap. The covers and content were pretty X-rated, so the albums were often sold under the counter. Still, Moore's personality became an underground hit, his records edging into the Billboard R&B charts.