2018 was the first year the retailer partnered with a celebrity as the 2018 John Lewis Christmas advert follows Elton John through his career, tracing his epic success back to a Christmas when he received his first piano. With the epic film, "Rocketman", released in early 2019, it was a clever way of drumming up excitement for the movie release. With John singing "Your Song", the tagline reads "Some gifts are more than just a gift". Ain't that the truth!