Monty the Penguin was the lead for the 2014 John Lewis Christmas advert. Sam and Monty, depicted as a real penguin, are best friends and do everything together, from hanging in the park to playing football. But Monty keeps getting distracted by love. When Sam notices, he gifts Monty with a special penguin friend, Mabel, on Christmas morning. The penguins are, in fact, toys that were brought to life in Sam's imagination. Tom Odell sings the cover of John Lennon's "Real Love" for this uplifting campaign.