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Jerry Rubin (1938-1994)

Along with Hoffman, Jerry Rubin (Jeremy Strong) was a cofounder of the Yippies and led protests at the 1968 convention. In the '80s, Rubin focussed on self-improvement writing and found success on Wall Street — cultural commentators often said he went from yippie to yuppie. He died in 1994 in a car accident.

Image Source: Getty / Spencer Grant / Contributor