UK viewers have had the chance to watch Emmy-nominated series such as "The Morning Show", "Severance", and "Ted Lasso" at the same time as American viewers thanks to Apple TV +, which is free for three months when purchasing an Apple device. Thanks to a "long-term" agreement between Sky and Apple, Sky Glass and Sky Q customers can stream Apple TV+ Originals through the app store.
A bonus is that NOW TV members can sign up for and purchase memberships on Apple devices using their Apple in-app purchases. A monthly subscription is just £4.99 after a free seven-day trial, while a yearly subscription is £49.99. Sky customers can access Apple TV+ content through their TV app store, while the app is also supported on Samsung, LG, or Sony products.