Meghan Markle Adina Reyter Jewellery

“She’s Our Girl”

"Listen, my business has never been predicated on celebrities. Jewellery's not a giant — it's just a different animal than a giant Gucci symbol, you know? But the minute Meghan and Harry started dating, I walked into my office and said, 'You guys know we don't really care about celebrities, but the one celebrity I care about is Meghan Markle. She's our girl.' She's classic, but not trendy. She encapsulates who we are as a brand."

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The First Time Meghan Wore Adina’s Earrings

Image Source: Getty / Max Mumby/Indigo

"In February, I saw the cover of a magazine and it was a close-up shot. It was Meghan wearing a white beret. I spotted her ears and I almost fell over. I'm like, 'That's my . . . they're our earrings!' Once we put it on Instagram, the response was overwhelming. Immediately the earrings sold out at every single retailer that I sell to. Within a few hours, we were out. We had to ramp up production, and that happened many times over as soon as she wore something."

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Meghan and Her Stylist Shopped on Their Own, but Adina Had a Heads Up

Image Source: Getty / George Pimentel

"We have zero access to Meghan's stylist. She has now worn my pieces about 15 times — three different pieces. Everything she has bought is under $500. I am 100 percent certain she bought the 3 Amigos Earrings at one of our retailers. The second time she wore the Teardrop Necklace. We knew that was coming because her stylist got in touch with Club Monaco, which is a big account of ours. They told us that she had requested some more pieces."

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Adina’s Jewellery Is Meant to Be “Lived In” – and Meghan Wears It That Way

Image Source: Getty / Ryan Pierse

"She's wearing the jewellery the way you're supposed to. Our jewellery is meant to be lived in. Wear it at the gym, wear it to dinner at night, wear it to work, wear it to pick up your kids. It's appropriate for any occasion. She has access to the world's greatest jewellery and she loves these. When you get this jewellery, it's pieces you don't have to take off, and Meghan seems to be truly happy wearing it — it's emanating from the inside out. My jewellery is like a pair of jeans — you put them on, they fit you, they're amazing. The minute you put them on you feel good. I can definitely see Meghan thinking and feeling that when she puts it on or keeps it on throughout the course of an entire week."

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Adina Feels Like Meghan’s “Partner”

Image Source: Getty / Max Mumby/Indigo

"I believe in my heart that she's researched these brands [she wears]. She seems to be loyal to specific brands, and I don't think she would have worn three different pieces so many times. I think she's being thoughtful in the way she dresses herself and who she's partnering with. I mean, I feel like her partner. Crazy, but I'm her jewellery partner."

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Real-Time Sales Are Out of Control

"We have sold through all the products Meghan's worn multiple times. You can even see it in terms of Instagram. A picture would typically get a few hundred likes, but one of her brings in thousands and thousands. She's helped take the business in new and interesting directions."

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Meghan Has Become a Muse, and There’s a New Collection With Marquise Diamonds Inspired By Her

Image Source: Getty / WPA Pool

"She has 100 percent [become a muse]. It's always inspiring to have people that you admire wear your pieces, and it makes you think differently and bigger. There are a lot of exciting things that we're designing now that have been inspired by her. Now we are doing heavier necklaces that have more diamonds in them and are still everyday wearable. I'm actually looking at a pair of earrings I did and some necklaces, and, well, we're going to be using a lot of marquise diamonds, I'll say that!"

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