Beyoncé's Neon Ivy Park Swimwear Comes With a Muscle Beach-Inspired Campaign
Beyoncé is releasing neon-orange swimwear — aka drop 3.5 for Adidas x Ivy Park, aptly titled "Flex Park" — which launches on 22 July at adidas.co.uk and in select stores globally on July 23. After seeing incredible success with her Icy Park drop in February, which featured a range of cool-toned separates for all our winter athleisure needs, Beyoncé now begs the question: "How do you flex?" for summer. The bold separates, crafted to be mixed and matched poolside, are available in sizes XS-4X and, including accessories, retail from £35 to £90.
"FLEX, by definition: A boastful statement or display," reads the Flex Park press release, which is a display of self-confidence and individuality portrayed by models, including entrepreneur and fashion influencer Kristen Noel Crawley, actor and creative Quincy Brown, and body-positive influencer Tabria Majors, who all pose for the campaign, meant to bring nostalgic Muscle Beach culture to life in 2021.
With that, scroll to get a glimpse of the capsule's one-pieces, bikinis, and shorts (made with polyester that contains a minimum of 85 percent recycled content!), and know that beyond these teasers, you can also expect to shop slides, beach cover-ups, tees, a bucket hat, a tote bag, a towel, and a water bottle.