How Our Editors Make 10 Under-$70 New Arrivals Look So Expensive

"I love a classic cardigan worn as a top, and this button-front version is nice and thick for chilly January weather. With our new high-rise jeans and a pair of boots, I love how simple yet fresh this outfit feels." — Laura Lajiness, senior editor

"I usually offset feminine pieces like this heart-print dress with tougher extras, and love how this new utility jacket looks as an extra layer. To finish, I went with a pair of knee-high boots in trendy faux-croc." — Maggie Boyle, editorial intern

"Even though it's only January, I already have Spring on my mind which is why I am loving this floral-print top. It's bright and fun and pairs perfectly with leather pants and booties for a Winter look. I can also see myself wearing it with white jeans or a midi skirt when the weather warms up." — Isabella Isotti, brand operations manager

"This cardigan is everything I want in a Winter piece; it's cosy, comfy, and versatile! I love wearing it buttoned as a top with sleek leather trousers and accessories for the office, but can also see it thrown over a slinky slip dress and tall suede boots for a nighttime look." — Stephanie Nguyen, native style editor

"I love a good set — it makes getting dressed infinitely easier. The modern suiting feel that comes with this utility jacket and pants is all I need to feel ready for work after the holidays. With a striped top and white boots, I'm comfortable yet polished, which is pretty much my 2020 style vibe!" — Melissa San Vicente, art director

"This printed dress is the perfect antidote to glum Winter dressing — just layer up with tights and a turtleneck underneath to stay cosy, and choose from essentially any of your favourite shoes (longer lengths like this work with just about any style!). I love dressing this down with a thick-soled combat boot." — Hannah Weil McKinley, fashion and shop director

"I'm totally here for the utilitarian trend, and the fit on this pair is so flattering. With a high-rise paperbag waist and self-tie belt, they perfectly cinch my waist while flowing loosely over my legs for a comfortable alternative to jeans." — LL

"The muted colour combo and calf-grazing length of this dress perfectly elevate the playful heart print. I picked up on the colours by styling it with two-tone mules and a leather jacket." — Dana Avidan Cohn, executive style director

"Hailey Beiber recently stepped out in a cardigan similar to this POPSUGAR collection at Kohl's style, but spoiler, it's a lot more expensive. Catch me rocking this affordable version with jeans, a tee, and boots when emulating her look." — Nikita Ramsinghani, associate editor

"I love a long dress with personality during the Winter months (I'm usually covering up with a floor-length coat when I go out, so it's nice to be able to reveal a quirky print that's way less drab underneath my outerwear). This heart-print dress doesn't beg for much — just croc-effect boots, a sleek bag, and layered gold jewellery." — Sarah Wasilak, editor