Popsugar Fashion Fashion Trends How to Style Lirika Matoshi's Strawberry Dress From TikTok Lirika Matoshi's Strawberry Dress Is the Fashion Comfort Food the World Is Craving Right Now 25 August 2020 by Karenna Meredith View this post on Instagram A post shared by Jillian B. Murphy (@jillian_b_murphy) on Aug 14, 2020 at 3:46pm PDT As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. During this extended period of working from home, my favourite sweatpants and old 5K T-shirts are getting a lot of wear, but sometimes I crave a reason to dress up. My wardrobe calls for some pure sugary fun, which is why I can see the sweetness in Lirika Matoshi's Strawberry Midi Dress (£375). The pink-tulle ensemble originally launched last year, and has grown in popularity thanks to TikTok and the rise of the "cottagecore" aesthetic. The "strawberry dress" hashtag has been viewed over 14 million times on TikTok, launching the dreamy puffy-sleeved gown into the focal point of many photo shoots, as well as the inspiration behind some creative fan art. It pairs serendipitously with Mitski's song "Strawberry Blond" on TikTok, along with its matching face mask. Just two days ago, Matoshi released a black-tulle version, too. At £375, you could definitely call this glittering strawberry-embellished dress an indulgent purchase, but, like a good dessert, it's a treat to yourself. This excitement over a piece of clothing has also sparked a deeper conversation. As model Tess Holliday (who wore the dress to the 2020 Grammys) suggested in her tweets earlier in August, a sweeping trend like this needs to be inclusive. The strawberry dress essentially exists in a world of its own, outside of the practicality of everyday dressing and conformity. In this world, all are welcome. Related: Grab Your Glass Slippers — This Cinderella-Inspired Dress Collection Is a Dream Come True View this post on Instagram A post shared by @harleyanncarter on May 15, 2020 at 6:07am PDT View this post on Instagram A post shared by Lirika Matoshi (@lirika.matoshi) on Aug 22, 2020 at 10:04am PDT View this post on Instagram A post shared by Notorious N.N.A. (@thathijabae) on Jul 29, 2020 at 4:41pm PDT View this post on Instagram A post shared by Kristen Bateman (@kristenvbateman) on Jun 21, 2020 at 12:16pm PDT View this post on Instagram A post shared by Lirika Matoshi (@lirika.matoshi) on Mar 16, 2020 at 12:01pm PDT View this post on Instagram A post shared by MAD SIRI 🐉 (@madsiriii) on Aug 20, 2020 at 11:18am PDT View this post on Instagram A post shared by Tina (@tinasadri) on Aug 20, 2020 at 11:40am PDT View this post on Instagram A post shared by Noor (@noore) on Jul 18, 2020 at 10:27am PDT View this post on Instagram A post shared by Britney Vest (@fittybritttty) on Mar 27, 2020 at 1:31pm PDT View this post on Instagram A post shared by LEX (@lexofficialmusic) on May 3, 2020 at 9:19am PDT View this post on Instagram A post shared by anne elise babel (@anne_eliseb) on Aug 16, 2020 at 5:10pm PDT View this post on Instagram A post shared by Jillian B. Murphy (@jillian_b_murphy) on Aug 14, 2020 at 3:46pm PDT View this post on Instagram A post shared by Morgan 🧚♀️ (@mjoannn) on May 14, 2020 at 10:04pm PDT View this post on Instagram A post shared by Lirika Matoshi (@lirika.matoshi) on Jan 5, 2020 at 2:06pm PST View this post on Instagram A post shared by Samantha Van Wie 🛸✨ (@samantha_vanwie) on Aug 7, 2020 at 11:33am PDT Lirika Matoshi Strawberry Midi Dress Image Source: lirikamatoshi.com Lirika Matoshi Strawberry Midi Dress ($490) Lirika Matoshi Strawberry Midi Dress $490 from lirikamatoshi.com Buy Now Fashion TrendsTikTokFashion ShoppingShoppableFashion Instagrams