Founded by Jeanne Damas in 2016, the very close friend of Simon Porte Jacquemus wants Rouje to be for all women. "Our sisters and mothers, our friends and grandmothers: A new take on femininity, sensual and not cliché" Damas wrote on her website. Rouje's designs are inspired by vintage silhouettes of the 40s, 60s, and 80s with a modern twist. We especially love the Rouje Mallory dress (£95) for summer brunches and dates.