Gen Z Fashion Brands 2019
Why Gen Z Style Is Saying, "F*ck the Mall, Shop on Instagram" in 2019
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While the original claim to fame for Orseund Iris was its daring tube tops, the New York-born brand is quickly becoming a household name for the influencer crowd. One look at Orseund's modern, minimalist designs and matching 'gram and it only seems natural that street style stars ranging from the Kardashian-Jenner clan to Shay Mitchell are obsessed. The label prides itself on being non-seasonal, which emphasises the artistry of design and attention to detail necessary for a boutique label.