Gen Z Fashion Brands 2019
Why Gen Z Style Is Saying, "F*ck the Mall, Shop on Instagram" in 2019
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Danish-inspired label Lykke Wullf wanted to combine "effortless California cool, Scandinavian minimalism, and a European appreciation for eccentric, unconventional beauty," and designer Jemma Swatek has done just that. The brand's Insta-worthy patterns and polished fit are ideal for any eager fashion risk taker aspiring to dip into a more modern look.