How TV Style Influences the Way We Dress
Here's How (and Why) We Became Obsessed With Dressing Like Our Favourite TV Characters
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PS: Are you seeing any particular brands or trends bubble up across TV shows right now?
CB: A lot of TV shows feature Rails. I think it is such a stylish, yet comfortable line that we've seen pop up in almost every show, whether it be a classic plaid basic, printed tee, or jacket. Shows set in offices usually incorporate a lot of Rag & Bone and Theory. I am so familiar with Theory's range at this point, I can identify a plain white-button down on a show with just one glimpse. When it comes to shows with teenagers or young adults, Urban Outfitters is the most used brand.
PS: Have you seen an increase in traffic to your site since lockdown?
CB: Traffic has increased over the past few months. We chalk this up to people having more time to catch up and revisit favourite TV shows. There's actually been a significant decrease in shows airing, but a huge increase in Netflix, Hulu, and Amazon series debuting.