Brandon Blackwood on His Affordable Luxury Handbag Brand
Brandon Blackwood Explains Why His Affordable and Sustainable Luxury Bags Are Everywhere: "I Don't Make Useless Bags"
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"For this campaign the goal was to find a bunch of people that were not only relevant in pop culture, but whose work I love and admire. As you can see, it's very Black and POC heavy because I feel that relates to the customer. I wanted it to be a very diverse campaign.
"Having such an iconic English woman [like Joan Collins] jump in and say yes to us, which we did not expect, was really exciting."
We reached out to the cast, giving them a full selection of the bags and asking them to choose the bag they genuinely loved and felt proud carrying. It was so cool to see everyone's different personalities and the bags they were choosing. Going into it, I thought 'so-and-so is definitely going to get this one,' but I was surprised! Everyone we reached out to said yes, which is not normal for a campaign — especially for a more up-and-coming brand. I loved everyone's photos, but the one that sticks out the most is Joan Collins [wearing the Sophia in Pink ($250)] because she doesn't necessarily do anything like this. Having such an iconic English woman jump in and say yes to us, which we did not expect, was really exciting."