One of the most celebrated brands to come out of Sweden, Acne Studios is a study in contradictions. The founder Jonny Johansson masterfully blends opposing design concepts, like a menswear suit in a romantic bow print, or pastel coats lined with silver spikes.
Even the brand ethos itself is "maximal minimalism," taking the restrained Scandinavian aesthetic and turning it on its head. From its TikTok-viral rainbow scarf and beanie, to its popular suiting, Acne Studios designs are beloved across the globe.