Bach Mai Interview Fall 2023 Collection
Bach Mai on Designing H.E.R.'s Grammys Dress and His New KitchenAid Collab
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PS: How did you go about selecting the designers for this project? What made you choose Bach Mai specifically and what do you love about his work?
Marta Del Rio: I wanted to champion young designers that have developed a uniquely identifiable visual language within their collections in the same way that KitchenAid has an immediately recognisable set of design codes. Bach Mai felt like a natural obvious choice because of the elegance and proportions of his work. I knew he could take inspiration from both the manmade product and the hibiscus itself to create a beautiful piece that would be both incredibly creative and wearable, and he succeeded.