Source Unknown Is a New Brand That Should Be on Your Radar

Love Zara? Source Unknown Is Like Its Chic Little Sister — Also Affordable

23 November 2020 by Natasha Marsh

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Sometimes when I see really well dressed people I almost want to give up. It seems so effortless the way they slick back their hair, accessorise, or wear the perfectly oversize trouser. It makes me feel like their style is inherently intuitive or their bank accounts are large enough to guarantee a flawless look. Immaculate fashionistas nearly seem unattainable at times. That is until clothing brand Source Unknown hit the scene.

Founded in March 2020, the ultra popular e-tailer is known for its trend-adjacent pieces with affordable price points (average price $75). Scrolling through the site, you'll notice products from Australian, Chinese, Russian, and Spanish designers that are both minimal and enchanting. The site features oversize blazers, ribbed tank tops, wide-leg trousers, shoes, and chunky gold jewellery that's so beautiful you'll fall in love with polished fashion. So much so that my first visit to the website resulted in 26 opened tabs of trousers, padded sleeved tops, ribbed knitwear, shoes, and more. Every piece I fan-girled over reminded me of those effortless street style strangers and convinced me that I could be one as well.

I know that we are all still sheltering in place; cozied up in our sweats and PJs, but as soon as you get into Source Unknown, you'll want to make that laidback, elevated style all yours. Each week, SU drops new season-less products, so if you like something, be sure to buy it immediately! Ahead, I'm sharing my current favourites.