You Won't Believe How Productive a Virtual Wedding Dress Appointment Can Be

Who Is the Right Candidate For a Virtual Appointment?

Lindsey told me that the brides she's hearing from right now are mostly brides who had something planned — most were going to get married May through September. They're getting nervous because they're either changing their date and they want to get something quick, or they've pushed out and they just want to get the ball rolling.

Should You Know What Type of Dress You Want?

Most brides who schedule virtual appointments do have a pretty good idea of what they want. Even though they haven't bought anything yet, most of them have scoped out the BHLDN site and are stalking the dresses on Instagram. They know about the new styles almost as soon as they stylists do, and typically they come to the virtual appointment armed with at least one to two favourites.

What Should You Do Before Your Virtual Appointment?

Upon booking your virtual appointment through BHLDN's program, which was built by brand styling manager Maddie Bender, you'll be guided to a survey where you can describe your style and share a link to your Pinterest board and Instagram page (if you're not on private) so your stylist can study you and get a sense of your style. During the survey you'll list the wedding events you want to focus on — ceremony, rehearsal dinner, farewell brunch, etc. — so your stylist can come prepared with options. BHLDN even provides brides with an inspiration book if they're not 100 percent sure of their style.

Can You Invite Family and Friends to the Virtual Appointment?

Yes! The virtual appointment will take place over Zoom and you can invite as many friends and family as you'd like to join the video call. "It's fun for her because she doesn't have to feel isolated," Lindsey said.

How to Pick a Winner

The marketing team at BHLDN is currently working on putting together "Pixie Pages" for each and every dress on the site, where you can see real brides wearing the gowns and also see the dress you love on a wide range of body types. During your virtual session, your stylist will be able to show you these pages, which do already exist for the more popular gowns. This should allow you to better imagine your wedding dress and even consider next steps . . .

What About Accessories?

Of course! If you do choose a wedding gown you love and want to purchase during your virtual bridal appointment, your stylist will allot extra time to provide you with accessory recommendations and walk you through some of your options. She'll also give you the rundown on tailoring recommendations and she'll dole out bra and/or fashion tape advice for your special day.

The Wrap-Up

Whether you're leaning toward a particular dress or you're still not sure which one you like after your virtual bridal appointment, your stylist will send you an email within minutes once you've wrapped the call. The email will summarize your appointment and highlight any of the styles you were loving. If you do decide to order one of the dresses, BHLDN also directs brides to a handy measuring guide and a resource for trying on your wedding dress once you order it and it arrives at your home.