Popsugar Health & Fitness Direct To Consumer The Best Direct to Consumer Fitness Brands Fitness Fans, These Are the 12 DTC Brands You Need to Be Shopping, If You Aren't Already 30 June 2021 by India Yaffe Image Source: Summersalt As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. When it comes to fitness finds, we're always looking for the latest and greatest, and the same goes for the wellness world. We won't stop until we find the perfect leggings, the best gym equipment, and the supplements that actually do something. We've been on the hunt for great direct to consumer, or DTC, brands to support, and these 12 are changing the game. From brands you've probably already heard of (hello, Peloton) to new wellness launches you'll wonder how you lived without, these brands are at the top of our fitness wishlist. Shopping direct to consumer is also a great way to shop more sustainably, and you'll be the go-to person when all your friends ask whats new and now in the wellness world. Keep on reading to shop our favourites! Outdoor Voices Image Source: outdoorvoices.com Outdoor Voices has been one of our go-to brands for functional, adorable workout clothes we live in. The bestselling Outdoor Voices Athena Crop Top ($48) is one you'll reach for again and again. Outdoor Voices Athena Crop Top $48 from outdoorvoices.com Buy Now Tempo Image Source: shop.tempo.fit The Tempo ($2,095, originally $2,495) is everything you need to create your fully outfitted home gym. The machine comes with weights, a bench, and a 3D motion sensor, so the machine can even help you with your form. Tempo $2,095 from shop.tempo.fit Buy Now Beach Hours Image Source: beach-hours.com Beach Hours makes the cute matching sets you're going to live, and sweat, in. We love the length of these Beach Hours Avery Shorts ($50), plus they have pockets! Beach Hours Avery Shorts $50 from beach-hours.com Buy Now Ritual Image Source: ritual.com If you're looking for great vitamins with all the ingredients you need and none of the ingredients you don't, Ritual is your go-to. The Ritual Essential for Women 18+ ($30) is something everyone will want to take daily. Ritual Essential for Women 18+ $30 from ritual.com Buy Now Girlfriend Collective Image Source: girlfriend.com Girlfriend Collective makes adorable, comfortable activewear that's size inclusive and good for the planet. Need we say more? If you're starting with one pice, go with these Girlfriend Collective Compressive High-Rise Leggings ($68). Girlfriend Collective Compressive High-Rise Leggings $68 from girlfriend.com Buy Now Wolven Image Source: wolventhreads.com If you're looking for cute activewear that's on trend and still functional, you need Wolven in your life. These Wolven Crossover Bell Bottom ($104) leggings are flattering and fun. Wolven Crossover Bell Bottom $104 from wolventhreads.com Buy Now Arrae Image Source: arrae.com Arrae makes the supplements that actually make a difference in your life. The Arrae Calm Supplement ($47) will be a go-to when you're feeling anxious, or just want to start your day off on a more zen feeling. Arrae Calm Supplement $47 from arrae.com Buy Now Summersalt Image Source: summersalt.com Summersalt makes simple, classic activewear that you're going to want to wear all the time. We love the cute colours and prints. We could always use more leggings, and these Summersalt The Do-It-All High Rise Full Length Leggings ($95) are a great pair. Summersalt The Do-It-All High Rise Full Length Leggings $95 from summersalt.com Buy Now Bala Image Source: shopbala.com Bala proves that weights don't have to be ugly or boring. The Bala Bangles ($49) are one pound, and can go on your wrists or ankles to amp up pretty much any workout. Plus, they come in dozens of different colours. Bala Bangles $49 from shopbala.com Buy Now Peloton Image Source: onepeloton.com Could we do a DTC fitness roundup without talking about ? The platform has all kinds of classes imaginable, so everyone can find a workout that works for them. The Peloton Indoor Exercise Bike ($1,895) is the OG piece of equipment, and it's a game-changer. It doesn't take up a ton of space in your house, and you can get in an amazing workout with thousands of on-demand and live classes. Peloton Indoor Exercise Bike $1,895 from onepeloton.com Buy Now Bombas Image Source: bombas.com Bombas makes great quality socks, and if you work out, you know that the right socks are critical. You'll always use these essentialBombas All-Purpose Performance Ankle Socks ($48 for three). Bombas All-Purpose Performance Ankle Socks $48 from bombas.com Buy Now Love Wellness Image Source: lovewellness.com If you're looking for a one-stop shop when it comes to total body wellness and supplments, look no further than Love Wellness. Love Wellness Sparkle Fibre ($30) is a great supplement for optimal digestion and skin health. Need we say more? Love Wellness Sparkle Fibre $30 from lovewellness.com Buy Now ShoppingDirect To ConsumerFitness ShoppingWellness