The Differences Between Men's and Women's Soccer World Cups
The 5 Key Differences Between the Women's and Men's World Cups
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The final match of the 2022 men's World Cup had more than 1.5 billion viewers worldwide. FIFA estimates that around five billion people engaged with the tournament as a whole, including viewing content across an array of platforms and devices.
Meanwhile, the final match of the most recent women's World Cup in 2019 garnered 260 million views worldwide, according to FIFA. The tournament as a whole had 1.12 billion worldwide viewers "on TV at home, on digital platforms, or out-of-home."
Those numbers were record-breaking at the time, but the 2023 tournament is poised to shatter the ceiling yet again. CBS reported that there have already been record-breaking ticket sales for this year's women's tournament, and new TV rights deals point toward more viewership and exposure. In general, 2023 is seeing unprecedented momentum and support behind women's sports.