Naaya was created by Sinikiwe Dhliwayo, a creative and public speaker. "Wellness, as it stands now, is synonymous with with whiteness, affluence, and being able-bodied. Naaya exists to redefine this narrative into one that centres BIPOC." (Editor's note: BIPOC stands for Black, indigenous, and people of colour.) Naaya provides a community for BIPOC, curates events focusing on how to be well and decolonizing wellness, and provides BIPOC educational wellness opportunities such as yoga teacher trainings.