The F1 champion launched his first nonalcoholic spirit in 2023, Almave, and has spoken openly about being sober curious. With an interest in wellness (he has adopted a plant-based diet for the last few years), he decided to take a step back from booze having started drinking at the age of 16, and suffering hangovers for several days. "There is pressure within a social setting," he told Vogue. "You have that one shot and are like, ''Damn, why did I do that?' when you get home. I was like, wow, that's kind of crazy how I'm feeling pressured. And I realised, how can I be feeling pressure at 38? Imagine young 18 year olds."
He added some of the benefits he's felt since quitting alcohol. "I don't know if I'm going to drink again," he said of his new approach. "Since I've stopped drinking, I've just been feeling so much better, so much more clarity. I sleep better, I wake up in the morning and I can still get up at 5 a.m."