Mental Health advocate Dr Alex George made the decision to go sober in 2022. The former "Love Island" star highlighted that he didn't have a problem with alcohol, but just felt it didn't serve him in a positive way. "There is a societal assumption that if someone has gone sober then they must have some serious 'problem' and be at 'rock bottom'. I drink a couple of times a week, and have good 'control' of my consumption. But recently I have been questioning why I drink at all," he wrote of his decision over a year ago. "I love being able to experience all of the colour in life, in full HD. Alcohol turns down the frequency, distorts the colours and muffles the noise," he added.
After months without alcohol, he spoke to The Independent about the effect it has had on him. "It's made a really huge difference," George said. "I get to bed at 9pm every night, I wake up at 6am, I listen to music, I play music, I go to the gym, I spend quality time with a small number of people – I've developed really, really strong boundaries about how I spend my time and who I spend it with." It's an "investment" in himself, he said.