"I feel like every day is very messy in my house, so for cleaning on that regular basis, I want there to not be any sort of harsh scent. When I was growing up and my grandma or my mom cleaned up, we all had to evacuate the room because it smelled so strong. It was like it would give you a headache. I would say that there's still a lot of cleaners out there that do that to people. I think what's great is that this cleaner is just not that. This is the antithesis of that.
And then also, these bottles are really beautiful, and they would seamlessly work in any home, no matter your design preference. It's not like a giant advertisement saying, 'Two times stronger' and this giant brand name across the bottle. It's not embarrassing if you leave it out. It looks nice under your sink or in your laundry room or wherever you keep your stuff."