"When I founded the company, we launched with some basic solutions in cleaning. It was always important for me to obviously put human health first and make sure that the ingredients we use are safe for our waterways and for the planet. But it was always a challenge, even nine years ago, finding packageing solutions and formulas that would meet the standards of safety that we have. Now, what's fantastic is that we've figured out a way to reduce the amount of water and single-use plastic that's being shipped across the country.
So, when you look at the data points that we looked at, and how much does single use plastic bottles or surface cleaners go into landfills, and it's 600 million a year that could go into landfills based off of consumption. So, we're like, 'That's just outrageous and so unnecessary — how can we try and open up a new path and create a new solution for folks to do better for the planet?' And so, that's the new Conscious Cleaning line."