The Honest Company Home Cleaning Kit ($40)
"Sustainability is really one of the cornerstones of what we always strive for. Back when I first founded the company, when it came to formulation, even not that long ago, there were microplastics that a lot of companies were putting in hand soaps and body washes that are ending up in the waterways and really affecting our ecosystem. And so, it was important to me to make sure that we aren't using any of those types of chemicals or contributing to poisoning any of the wildlife and certainly what's going into the waterways.
Now that we've gotten our formulas right and we know that people are willing to change their habits and not use just the big conventional companies but are trusting Honest in bringing that into their home as a solution, knowing that you don't have to compromise on effectiveness to have safer ingredients, so once that is sort of established, then it opens up more solutions that we can really push forward when it comes to packageing."