"What makes the Pluto Personalized Pillow ($95) special is that each one is unique to its owner. The brand has you take a test of preferences and dislikes about pillows, and then they create a custom one just for you. My pillow was made just right — clearly they saw my needs and were able to design what I wanted. Not only did it ship super fast, but the brand's cute design and packageing also sold me." — KJ