The Best Personalized Pillow: Pluto Pillow If you want to try the brand's traditional pillow, then get the Pluto Ultimate Personalized Pillow ($95). Each one is unique to its owner. The brand has you take a test of preferences and dislikes about pillows and then they create a custom one just for you. Image Source: plutopillow.com Pluto Ultimate Personalized Pillow $95 from plutopillow.com Buy Now