Your profile photos can really make or break your swipe game because they work much like a digital first impression. Your first photo should be a clear, colourful picture of yourself in a good mood. A picture really is worth a thousands words so make that story positive, inviting, and a reflection of your best self. As a general rule of thumb, "there are certain things that you don't want to do," says McLeod. "Don't do six selfies in a row. Don't just do six group photos in a row. There's some common-sense things about it, like not wearing sunglasses. Ideally, people want to see your face and eyes. But beyond that, it's about being yourself."