Lyft is doing its part to help get voters to the polls this Election Day. The ridesharing app has partnered with several voter turnout organisations to offer discounted — and, in some cases, free — rides on Nov. 6.
With the help of Vote.org, Nonprofit Vote, and TurboVote, Lyft will distribute 50-percent off promo codes to voters in need of transportation to the polls, the ridesharing company announced on Aug. 23. Lyft will also be providing completely cost-free rides in underserved communities with nonprofit partners including Voto Latino, Urban League, and others. As an added bonus, the app will also launch a feature that will help riders locate their assigned polling location in the lead up to Election Day.
For anyone not yet registered to vote, Lyft has a plan for that, too. Lyft drivers will receive voter registration handouts and additional voter information for any interested riders, and the app will notify users about any upcoming registration deadlines.
Lyft's effort is just one of many that major businesses and influential Americans are taking to encourage people to make their voices heard in the midterm elections. Earlier this Summer, Michelle Obama announced the first-ever When We All Vote Week of Action, which will consist of voter registration events across the nation from Sept. 22 to Sept. 29 — some of which will be attended by the former first lady herself.