What Is the Matilda Challenge?
Be Still, My ’90s Heart — This “Matilda Challenge” Is the Wholesome Trend the Internet Needed
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Apparently this was the one that started it all? #MatildaChallenge https://t.co/5tnw09OfKy
— Mara “Get Rid of the Nazis” Wilson (@MaraWilson) August 13, 2018
According to Mara Wilson, this video was the one that started it all.