Now, I'm not saying my dog needs to smell like jasmine, peony, and white musk (with a hint of citrus), but I'm not not saying it either, especially now that he does. While I couldn't really notice this fragrance while I was shampooing him, when I pull him in for snuggles, I can still smell Ouai Fur Bébé ($32) lightly on his fur, three days after his bath. (He also feels softer than ever before, and his coat is super shiny, too.)
Sure, he may not look thrilled wrapped in this towel postbath, but he has the doggie version of RBF most of the time so you'll have to take my word for it when I say he knows how great he smells and looks now. (Plus, the extra snuggles and all the biscuits he got for behaving in the tub and posing like a good boy surely made it worth it for him.)
Now, if they'd only make Chill Pills for dogs next . . .