The University of Arkansas is upping its tailgating game thanks to the HogTown Street Festival, which as of 2019's season is a home game event where live music, food trucks, and good times are everywhere. This festival, plus craft breweries and a lively art scene, make this college town totally unique. If you want to get into the Razorback spirit you can also shop at RiffRaff, which is all about the game day attire.