Patagonia Silent Water Repellent 700-Fill Power Down Insulated Jacket ($249)
"I've lived in New York for about two years and still only have my California wardrobe. I refused to buy warm clothes last Winter in hopes that it wouldn't really be as cold as everyone had warned me, and that was definitely a bad idea. This year, I want a whole new wardrobe that keeps me warm in the city, and all the weather that comes along with living in it. This puffer is not only super warm, but also easy to pair with anything (think: jeans, long skirts, and even dresses). I think this will made a perfect addition to my East Coast collection." — Lauren Harano, editorial assistant, Growth and Strategic Features