Tarte SEA Surfer Curl Volumizing Mascara ($23)
"When it comes to mascara, I'm a repeat buyer — I can count on two hands the number of tubes that have made it into my regular rotation. This mascara has landed on the list, mostly because it somehow manages to lengthen, curl, and bulk up my lashes in just a few swipes with no midday smudging, kind of like magic." — Kelsey Castañon, senior editor, Beauty