British-born beauty brand Luneia launched during lockdown (we're in love with the Radiance Ritual Mask), but instead of coming out with a new skincare product, the company shifted gears and launched reusable, skin-friendly cotton face masks that have quickly flown off the digital shelves. Handmade in London, the Luneia Cotton Face Mask (£10) is made using dead-stock cotton fabric, which prevents the scraps from going to a landfill. But that's not the only way the brand doing good — Luneia is also donating £1 to the NHS from each sale.
And while you can by the mask on its own, we love that the brand has also launched co-ordinating mask-and-scrunchie sets for £17.