The Business: Both& Apparel
Gift Idea: The Franklin Top ($59)
Goodbuy explains that founder Finnegan Shepard was inspired by his own transition to start Both&. As a trans man, Shepard was frustrated by the lack of options in the fashion market. Instead of designing in a vacuum, "Both& is working directly with the community to shape a brand that answers to needs and desires. Everything we do — our designs, our research, and the space for storytelling at the heart of our brand — is done in conversation with our community," Both& Apparel's site states.