Skip Nav

Blank Canvas Trend

The Latest Instagram Makeup Trend Will Be This Year's Biggest Halloween Costume

Blank Canvas Trend

The latest makeup trend blowing up Instagram might just inspire your next Halloween costume. Originally started by 22-year-old makeup artist Jack Emory, the "blank canvas" look involves painting half your face with a white colour and keeping the other half in line with the makeup you normally use. It creates the illusion of a portrait and is mesmerising.

We can't stop staring at the trend, which now has dozens of versions under the hashtag #blankcanvas. For anyone obsessed with makeup, this look gives you a Halloween costume option that will allow you to get creative with your massive cosmetic stash.

Get inspired by all the wild looks ahead.

Latest Beauty