Popsugar Beauty Shoppable Gen Z Beauty Brand Founders The Gen Z Entrepreneurs Taking the Beauty Industry by Storm 11 September 2019 by Jesa Marie Calaor View this post on Instagram A post shared by Kylie ✨ (@kyliejenner) on Apr 17, 2019 at 1:31pm PDT As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. When you were 17, you probably weren't building a beauty empire. It's understandable, as chasing that endeavour at a young age comes with hurdles (like, not being legally allowed to sign on the dotted line of deals, not having the funds, or not owning a car to drive to meetings). For these young entrepreneurs, however, the challenges that might come with their age didn't stop them from building full-blown beauty businesses. These Gen Z-er's — which, by the way, means anyone born between 1995 to 2015 — have built their brands from a place of passion. On this list, you'll find a reality star who created lip kits that now sell out in record speeds, a makeup mastermind who strives to empower people's form of self-expression, and a university student who didn't let physical hurdles slow him down from achieving his goal. They've paved the way for more people to strive to succeed in the industry at any age. Check out the Gen Z brand founders that are taking the beauty industry by storm. EmiJay View this post on Instagram A post shared by EMI JAY (@emijayinc) on Aug 1, 2019 at 12:08pm PDT Emily Matson and Julianne Goldmark View this post on Instagram A post shared by EMI JAY (@emijayinc) on Feb 23, 2015 at 3:52pm PST Jennifer Aniston, Hailey Baldwin, and Gigi Hadid have all worn EmiJay hair accessories, but what you might not know about those looks is that the founders behind the brand, Emily Matson and Julianne Goldmark, were only 14 years old when they launched it in 2009. Ten years later, and EmiJay has expanded its many offerings to include barrettes, headbands, and hair ties that are all available in dreamy colourways. Florence by Mills View this post on Instagram A post shared by mills (@milliebobbybrown) on Aug 20, 2019 at 6:00am PDT Millie Bobby Brown View this post on Instagram A post shared by mills (@milliebobbybrown) on Mar 10, 2019 at 9:56pm PDT You might know Millie Bobby Brown as Eleven — the girl with the power to move things with her mind and an affinity for Eggo Waffles — on Netflix's Stranger Things, but the 15-year-old actor is now also a beauty entrepreneur. She just announced the release of Florence by Mills, a vegan, Gen Z-focussed beauty brand set to launch on Aug. 26 on its official website. The line, which is named after Brown's great-grandmother, will be comprised of both makeup and skincare products like lip oils, under-eye patches, and facial scrubs. Nudestix View this post on Instagram A post shared by Taylor Frankel (@taylor_frankel) on Mar 1, 2019 at 1:53am PST Taylor and Ally Frankel View this post on Instagram A post shared by Taylor Frankel (@taylor_frankel) on Apr 14, 2019 at 9:08am PDT Taylor and Ally Frankel were 17 and 14, respectively, when they co-founded Nudestix with their mother Jenny in 2014. The family teamed up to develop products that look natural when swept on, letting your beauty shine through your makeup. The brand offers conveniently packaged eyes, lips, and face products (with its most recent one being its Nudies Tinted Cover Foundation (£28), which has a skin-like finish). Nudies Tinted Cover Foundation £28 from cultbeauty.co.uk Buy Now Kylie Skin View this post on Instagram A post shared by Kylie ✨ (@kyliejenner) on Aug 19, 2019 at 9:41am PDT Kylie Jenner View this post on Instagram A post shared by Kylie ✨ (@kyliejenner) on Apr 17, 2019 at 1:31pm PDT Kylie Jenner began her business with one product — lip kits — 2016. Since then, her eponymous makeup line grew into a full-blown empire, and she's begun her foray into skin care with Kylie Skin and fragrance through collaborations with sister Kim. Her products are some of the most buzzed about on Instagram, often selling out in record speeds when they first drop. Formula Z View this post on Instagram A post shared by Formula Z (@formulazcosmetics) on Jul 30, 2019 at 8:03am PDT Zach Dishinger View this post on Instagram A post shared by ZACH (@zachdishinger) on Nov 10, 2018 at 7:49am PST Gay entrepreneur Zach Dishinger (who is only 17) is a makeup pro. You can tell by the stunning photos he's posted on his Instagram. His brand Formula Z consists of high-impact liquid lipsticks and glosses. "At the heart of Formula Z is a belief that makeup is empowering and a form of self-expression for everyone, regardless of age, gender, sexual orientation, or race," he previously told POPSUGAR. Uncle Bud's Hemp View this post on Instagram A post shared by Uncle Bud’s Hemp & CBD (@unclebuds_hemp) on Jun 26, 2019 at 7:50am PDT Garrett Greller View this post on Instagram A post shared by Uncle Bud’s Hemp & CBD (@unclebuds_hemp) on Sep 10, 2018 at 7:37am PDT Garrett Greller was diagnosed with arthritis at 14, making the physical tasks from his first job as a cashier difficult. According to the brand, he tried many forms of relief — like medication and OTC treatments — but didn't find anything that worked until he used hemp. During university, he co-founded Uncle Buds, a line that includes the ingredient meant to soothe muscle pains, and has since been used by celebrities like Toni Braxton (who is now the brand's spokesperson) and sold in retailers like Amazon, Target, and Walmart. Zandra Beauty View this post on Instagram A post shared by Zandra (@zandrabeauty) on Jan 18, 2019 at 6:28pm PST Zandra A. Cunningham View this post on Instagram A post shared by A Movement. (@zandraazariah) on Jul 5, 2019 at 5:17pm PDT Zandra Cunningham started Zandra Beauty when she was just 9 years old. Since then, the now 18-year-old has expanded her plant-based skincare brand — which was designed for teenage skin — to include deodorants, scrubs, and bar soaps. Products from her line have been picked up by Target and sold at select locations. She's also made it her mission to give back to the community, donating 10 percent of sales to educating girls around the world. Lipslut View this post on Instagram A post shared by Lipslut (@lipslut) on Apr 18, 2019 at 4:57pm PDT Katie Sones View this post on Instagram A post shared by Katie Sones (@katie.sones) on Mar 29, 2019 at 12:23pm PDT Katie Sones is the 22-year-old behind LipSlut, a line of politically-charged lipsticks (unfortunately not available in the UK). She founded her business shortly after President Trump's inauguration, which took place while she was in university. Sones previously told POPSUGAR that she was inspired to make activism more accessible to others. She created her first product, the F*ck Trump lipstick, which benefits one of eight civil rights organisations of the customer's choosing with each purchase. Since then, she's expanded her line to include three more lipsticks, including one called the Notorious RBG. ShoppableBeauty TrendsBeauty Products