Popsugar Beauty Celebrity Beauty Addison's Rae Launches Makeup Line Item Beauty Addison Rae Joins the List of TikTok Stars Taking Over Beauty With Her New Brand, Item 11 August 2020 by Jessica Harrington Image Source: ITEM Beauty As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. TikTok star Addison Rae is launching a beauty line called Item Beauty and it's officially available today, Aug. 11. The new brand is in collaboration with Ipsy and will include six must-have makeup products. As the co-founder and chief innovation officer, this is Rae's first endeavour in beauty and as an entrepreneur, but with 55.1 million followers on TikTok, there's no doubt it's going to make a huge splash. Item Beauty's debut collection includes a mascara, jelly eyeshadow, brightening powder, brow definer, lip oil, and contour duo, all geared toward her young following in bright and colourful packageing and made with clean formulas. The products range from $12 to $22 and will be sold exclusively on ItemBeauty.com to start before making their way into Ipsy later this year. With other young TikTok stars like Charli and Dixie D'Amelio branching out into beauty with brand collaborations and new product lines, this is only the beginning of the Gen-Z takeover of the beauty space. Ahead, get a closer look at the new Item Beauty products. Image Source: ITEM Beauty Item Beauty Lip Quip Image Source: itembeauty.com Item Beauty Lip Quip ($12) Item Beauty Lip Quip $12 from itembeauty.com Buy Now Item Beauty Cheek Money Image Source: itembeauty.com Item Beauty Cheek Money ($16) Item Beauty Cheek Money $16 from itembeauty.com Buy Now Item Beauty Lid Glaze Image Source: itembeauty.com Item Beauty Lid Glaze ($14) Item Beauty Lid Glaze $14 from itembeauty.com Buy Now Item Beauty Powder Hour Image Source: itembeauty.com Item Beauty Powder Hour ($22) Item Beauty Powder Hour $22 from itembeauty.com Buy Now Item Beauty Brow Chow Image Source: itembeauty.com Item Beauty Brow Chow ($14) Item Beauty Brow Chow $14 from itembeauty.com Buy Now Item Beauty Lash Snack Image Source: itembeauty.com Item Beauty Lash Snack ($14) Item Beauty Lash Snack $14 from itembeauty.com Buy Now Image Source: ITEM Beauty Image Source: ITEM Beauty Image Source: ITEM Beauty Celebrity BeautyMakeupTikTokBeauty BrandsBeauty ShoppingBeauty NewsBeauty ProductsCelebrity Makeup